TopLine Federal Credit Union Receives Diamond Award
Apr 25, 2016 04:53AM ● Published by Wendy Erlien
TopLine Federal Credit Union, Maple Grove
The awards were presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards were given in 30 categories ranging from advertising and community events to financial education, social media and more.
“We are honored to be recognized by CUNA Marketing and Business Development Council for our financial education and community outreach efforts,” TopLine Federal Credit Union President and CEO Tom Smith said.
TopLine won the in financial education category for its youth financial literacy series for kids youth financial literacy and their parents to talk about spending, saving and sharing money wisely.
TopLine also took home a trophy in the community/one-time public relations event category for its sponsorship of the Power of Produce Kids Club at the Maple Grove Farmers Market. TopLine’s involvement helped teach young shoppers about the value of money — and the importance of making healthy food choices. Over 802 children enrolled in the twelve week program, making more than 1,800 shopping trips to the market.
“We believe it’s never too early to talk to your kids about the money management basics, and the Power of Produce Kids Club was a wonderful way for parents and kids to have valuable conversations about money, including how and when to spend it," Smith said. "We are proud to be recognized for our marketing creativity in delivering those messages, connecting with our community and communicating the credit union difference.”
Award winners were recognized in March.
"The Diamond Awards competition represents the pinnacle of credit union marketing and business development," Chair of the CUNA Marketing and Business Development Council and Texas People FCU President and CEO Andy Reed said.