Simonson’s Salon & Spa Brings Relaxation, Customer Care to Maple Grove
Aug 02, 2017 03:46PM
● By Wendy Erlien
Simonson’s Salon & Spa Chief Executive Officer and Founder Kyle Simonson and Director of Quality Control Deidre Simonson. (photo by Wendy Erlien / Maple Grove Voice)
More than 20 years ago, Simonson's Salon & Spa first opened its doors in the Maple Grove community.
However, the beginning of the successful business started much earlier.
The first location of Simonson’s Salon & Spa, which opened in Anoka in 1983, quickly became one of the first salons to “recognize the movement toward combining salon and spa services in a single synergistic environment,” according to the Simonson’s Salon & Spa website.
“In the 34 years, so much has changed in the beauty business – spa went to a whole new level,” Simonson’s Salon & Spa Chief Executive Officer and Founder Kyle Simonson said.
Trained as an aesthetician, Kyle said it helped “fuel her passion” to grow the business.
“I saw in the trend in the spa business move to more than hair,” she said.
In addition to hair services, spa services at Simonson’s Salon & Spa include face, body, nails for both women and men. The move forward to offering a variety of both spa and salon selections helped expand their reach to more communities.
As Kyle thought about opening a second site, the northwest metro was a natural fit.
“Somehow, we were reaching into Maple Grove,” she said of the clientele base at her first location.
The success led to location openings in Maple Grove (1996), Elk River (2001 – since closed), and Plymouth (2012). Early leasing eventually moved to retail development and today’s three successful locations in Maple Grove, Plymouth, and Coon Rapids with around 160 employees.
Although they are spread across three locations, teamwork continues to be an essential piece to their staffing model. Director of Quality Control Deidre Simonson (Kyle’s daughter), shared how management works across all locations to ensure new and existing staff are mentored, following policy, and providing excellent guest service.
“Plus, we have continuing education opportunities for staff to attend,” Deidre said.
New employees, for example, will receive more mentoring. As they become more experienced, employees move up to various levels.
“It’s great to see the team grow and reach their full potential,” Kyle said.
In a business built to help their customers, rewards programs for referrals, loyalty, and birthdays are an extra bonus for clients at Simonson’s Salon & Spa.
As for the future of Simonson’s Salon & Spa, continued growth of the three locations continues to be a focus. In addition to keeping aligned with changing industry standards and education, a variety of products are available along with an expanded boutique section.