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Maple Grove Voice

Plans Continue to Move Forward for Possible ‘Big Game’ Celebration in Maple Grove

Sep 17, 2017 07:35PM ● By Wendy Erlien

Central Park in Maple Grove (photo by Wendy Erlien/Maple Grove Voice)


One of the coldest and darkest months of the winter in Minnesota. 

While the weather might be chilly, a committee in Maple Grove has been meeting with hopes to bring a lighthearted celebration to the community before Feb. 4, 2018. 

With the "big game" coming to the U.S. Bank Stadium, a local committee is working on a variety of activities with the hope of bringing events to Maple Grove “for the week of the ‘big game’ to capture the interest of both guests who will be staying in Maple Grove hotels but also local residents,” according to meeting minutes from the June 19 Maple Grove City Council workshop. 

“We really wanted to capture the whole presence in the Twin Cities Metropolitan area. This is something that doesn’t happen very often, as we all know,” Maple Grove Economic Development Manager Carie Wille said. An "organic” conversation started about celebrating that weekend. 

“…That is when the idea really came to fruition,” she said. 

The details are “in the works” and “nothing is set in stone,” according to Wille. 

The committee consists of representatives from the city of Maple Grove, Maple Grove Parks and Recreation, North Hennepin Chamber of Commerce, Maple Grove Community Organization, Arbor Lakes Business Association, Minneapolis Northwest Tourism, and The Shoppes at Arbor Lakes, according to meeting minutes from the June 19 Maple Grove City Council workshop

“Hopefully this will be a festive weekend when people are out and about and we’re looking doing some events that not only serve our visitors, but our community,” Maple Grove City Administrator Heidi Nelson commented during the Sept. 6 Maple Grove report on Channel 12. 

Embracing living in a northern state during the winter, the committee is considering the option of trying for an outdoor concert under a heated tent at Central Park in Maple Grove.  

“The big piece of it we’re hoping to pull together is the Saturday night before the big game. That will be the marquee event for adults,” Wille said. “We want to get a name that would draw enough people and get people excited about coming, maybe a band they wouldn’t be able to see any other weekend at another location. We would have other activities scheduled around that time, including family and children's activities.” 

Funding is anticipated as a joint effort from the city, the Minneapolis Northwest Tourism as well as sponsorships from local businesses and organizations. 

“A lot of details to come together yet, but we wanted to come back to the council and present this concept. The council was okay with us starting to move forward and negotiate that contract [with the production company]. You’ll see that come back before the council for more discussion.” Nelson said during the Sept. 6 Maple Grove report on Channel 12, referring to a Sept. 5 Maple Grove City Council workshop 

 “We’re cognizant that it is outdoors, but want to embrace that living in the north and put on an event that everyone will remember,” Wille said.  

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