Comfort for the First Time Eyeglasses Wearer (Sponsored)
Apr 29, 2019 09:43PM
● By Donna Hawley
Maple Grove Pearle Vision / Maple Grove Eye Doctors (photo by Maple Grove Voice)
Despite eyewear's increasing prominence in fashion, when buying glasses or sunglasses, fit is the most important factor.
Buying eyewear should be easy and fun, yet people struggle to find the right fit and don’t enjoy the experience, except in our practice.
The eyewear industry generally treats every face as the same size and shape, resulting in ill-fitting eye wear which is why our customers keep coming back to our practice and if they leave, they still return in time. It’s because we deliver a more personalized approach.
Despite eyewear's increasing prominence in fashion, when buying glasses or sunglasses, fit is the most important factor. The majority of people say that they prioritize fit.
Fit impacts brand choice and how people shop. More than a third of people always seek out the same styles or brand, yet the majority would happily try something different if they could find the right fit. Two-thirds of people would purchase eye wear more often if they were shown designs that actually fit their face. Customers are faced with a bewildering choice of frames, making it hard to find the perfect fit and style, without a professional to guide them. As a result, one in three adults who normally don’t like shopping for eye wear enjoy the customer experience at our practice.
Our team personalizes the selection of glasses, guarantees the perfect fit, which encourages customer loyalty, giving our practice a compelling competitive advantage in a retail landscape where the new size is custom!